Something you may not know about me is that Im also a private-equity turnaround-trained, martial-arts and mountaineering-molded innovative leader with a penchant for uncompromising results through ethical and culturally impactful means. What an amazing time watching the @evilgeniuses guys on stage Plus one of the best meals of my life with @showliana Things that would make you laugh in this day and age generally, are still very fundamental. But your teams dont play games, right, as a whole? It's our way of honoring the innovators, the leaders, the public figures and the game changers whose work from the past year is breaking down barriers and paving the way for the next generation. We have a really great and very fast-growing direct sponsorship line. So whatever we can do to get the best athletes in our house works for me as a business. The biggest problem we face is breaking down the perception of gamers are alt-right dudes in a basement. Its not. According to the latest Twitter stat on 2023-02-25, Nicole LaPointe Jameson has a total favourites count of 31901 on the Twitter account and Nicole LaPointe Jameson has 21.9 Thousand followers on the same Twitter account. @DeputyARUUU Wait @omegafattyacid1 I want you to train me for a day. But I love making content in the fitness space. We can support that. Using statistics to transform businesses, illuminate investment opportunities, and win card games. But when Lee was on the Vergecast I harped on it, so its fine. Ive always loved gaming. Nicole LaPointe Jameson does, but she made it so much cooler when she rose to a final-level boss in the industry. So if you had told my 10-year-old self, Hey, youre going to work in gaming later, I wouldnt have believed you, but very, very happy to have landed where I did. Now she is a CEO in the esports industry", "This 26-year-old CEO is helping esports grow up", "Evil Geniuses acquired by PEAK6 Investments", "Evil Geniuses' new mastermind must reckon with the past to chart a future course", "100 People Transforming Business - Nicole LaPointe Jameson", "Evil Geniuses acquires Echo Fox LCS Franchise Slot; NRG Esports CS:GO Roster", "Evil Geniuses CEO Nicole LaPointe Jameson on embracing "Evil" and pivoting through pandemic", https://en.wikipedia.org/w/index.php?title=Nicole_LaPointe_Jameson&oldid=1097751696, American people in the video game industry, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 12 July 2022, at 13:49. And all the different spaces we can sell, for example, might have an esports athlete, but then if theyre very much into fitness or fashion, you can bridge other areas of similar culture more naturally than if they were off on their own or just through gaming. His first gift to LaPointe Jameson was a Pokmon game on Gameboy Color, and she immediately fell in love. Why do you become a fan of a brand, kind of like clothing, or a music artist, which can have broader reach? Studio Head - Halo Transmedia and Entertainment, 343 Industries. They are trying to pitch a huge tent to get money from everybody. But its not supported by the magnitude of the revenue with league revenue share like youd find in traditional sports today. And that means we do elect to not participate in things, but it also means we are selective and very purposeful and thoughtful on what we do choose to participate in. One of our other teams competes for upwards of a $40 million prize pool for a singular event called the International every year in Dota. [8] In September 2019, the organization made their return to League of Legends and Counter-Strike: Global Offensive, securing a franchise slot in the League of Legends Championship Series, along with acquiring NRG Esports' CS:GO roster. Youre also an advisor forthe*gameHERS. Properties. Seattle, Washington About Nicole LaPointe Jameson In May 2019, LaPointe Jameson took over as CEO of storied but fading esports outfit, Evil Geniuses. The team is the crown jewel. Right. Most people play games. We just started setting up our Asia and Russia-based social media infrastructure. But I cant complain, she added. We also do quarterly harassment and good communication skills training through a third-party vendor. And its very hands-on, tactile, just by, I think, the industry maturity. So in some franchise leagues we have regulations we follow, and some leagues where theres no regulation. So were really strategic around who we even partner with in terms of community partnerships. And it was a good wake-up call and call to action of how can we always continue to optimize and do better? And so depending on how much, again, the developers give leeway for people to use their IP of the game to create an ecosystem that really supports like, high tides raise all ships here, it seems clear to me seems less clear to others, maybe but its something where the right constituents are focused on the right aspects of the job, because it is a very large task, making games. They dont have a board of owners per se, who have invested into the product. As a lawyer, I can say that. Join former-Denver Bronco, and Superbowl 50 Champion, Ryan Harris, for a fireside chat with CEO of iconic professional esports organization Evil Geniuses, Nicole LaPointe Jameson. I am passionate about reaching out to my community and engaging with you all. When I had entered EG, we were just the former. You said professional sports have a leg up, which is an amazing way to think about the NBA, just like a scrappy startup with a leg up. At the time, the 25-year-old investor had scant experience running a gaming organization, but since her appointment, the esports. And so if you irritate half of the country because youre continuing to talk about diversity and inclusion, you did a podcast episode on Black Lives Matter. While it definitely has some cons in terms of exposure, Im hopeful Greenwich is improving and supporting different pathways, and more international exposure, she said. Its the storylines, and its the people. By bringing a new lens of growth opportunity and management to the esports space, Nicole revitalized the organization into a thriving company that has . Some of our athletes are like, I dont want any deals. Photo via: Nicole LaPointe Jameson RELATED: Evil Geniuses reveals 'final phase' of rebrand and LG UltraGear deal We grow like 8 percent month over month organically. The predominantly male esports industry has a reputation of toxic, harassing and bullying behavior toward women players. Well, first of all, investor, thank you for supporting me in this endeavor. We havent targeted any women in hiring. That is probably the biggest either plus to the space, or thorn in my side, depending on the day and which developer. Evil Geniuses team players are, in terms of global rankings, the top 30 professional esports players in the world, organization leaders said. Because we dont like to do things just for the optics of it. Youre doing a lot of business in China, your players are on the sides of buses, Im told. Because for me, again, I go back to pick the content creator, pick the pure athlete, I always want the best athlete, but the data shows the best athletes arent just the ones you know and have conversations with because they are faces in the space. Using statistics to transform businesses, illuminate investment opportunities, and win card games More than 30 percent of U.S. small businesses have weak points that bad actors can exploit. Depending on where we are, the first is probably financial. Although LaPointe Jameson has loved computer-related activities since she was a child, she said she never anticipated working in the esports industry. Bumpouts in Byram? And there are parts that are just totally new. 2023 Vox Media, LLC. See Nicole Lapointe Jameson's compensation, career history, education, & memberships. The second is, of course, the culture. And then, of course, you took that teams, historically, its a compoundment of the funding and the infrastructure and the culture. In her first year, she's made. The transition to a network of people who were excited about my changes made it much easier. But in terms of the volume of the pie that I want to cut a slice out of, geo-affiliation is always something we look at, but its not going to be my priority because I have many more fans across the globe than I could just tap into only in Seattle. It can be hard, personally, knowing the elephant in the room is there are many spaces in business globally that we participate in, that me as an individual might not usually be able to participate in by my race or my gender, especially, and that is hard to navigate. I ended up falling in love with the entrepreneurial spirit, and they had a program where they took undergrads and threw them straight into investing and operating portfolio company businesses. Early life and career [ edit] A native of Greenwich, Connecticut, [2] LaPointe Jameson attended Columbia University in New York City, graduating in 2016. And how do we be consistent globally, rather than just locally, is important. And oh, why does your agent also look 12? Nicole LaPointe Jameson Educ: Columbia University (B.A.S. They have no one to report into. And why do people become fans of sports teams that you traditionally see on traditional sports broadcasts? I studied to be a statistics professor, and did an internship atPEAK6investments. Walk me through that. April 4-6, 2022. For our players, only 30 percent are represented by agents. Jokes on me, I was told about two weeks before the investment closed, converting to more of an acquisition, I should be rolling in to help kind of spearhead the business and really figure out the space of esports, as it had not been well figured out, especially when I had entered two years ago. Amidst her two-and-half year tenure as CEO of Evil Geniuses, Jameson has earned an array of accolades, including being featured in Forbes' 30 Under 30 list in 2020 and listed in Adweek's 2021 Most Powerful Women in Sports. But weve moved into spaces where were either a first mover or the only mover. A new podcast from The Verge about big ideas and other problems. And it had only been brought to light through social media, in which case we quickly, quickly acted. Evil Geniuses, a more than 20-year-old company, helped to shape the esports industry, she said. And so that also breeds a negative culture by people who come in and say, Well, like attracts like. And so weve pushed a lot there to ensure we bring in many different people from many different backgrounds to support and bring true optics of who is a gamer and whos in the gaming space. The organization believes that the squad has what it takes to compete against the best teams in North America. You cant operate player salaries that look akin to pro athlete salaries. But one of the things thats true about pro sports the NBA, baseball, and the NFL they tune their product to make it easy to watch, because the market for playing football is actually very small. Hasnt signed much yet from this newfound growth, but I think end of this year, well have a really good sense of, our collegiate and education proposals might be the ticket to better support. I know its a bad answer, but some developers run their own leagues and then I think you see those tensions pretty clearly, I dont need to call them out. And so here I am, still here, stuck, I think, but its been fantastic because coming from, I hate to use the business realm, but entering into esports, which is very much an entertainment and passion platform, in terms of the overall industry when we had entered, was a really good melding of worlds. Last year, you removed two players from the roster for their conduct. Those are all costs. And were a digital product, we are accessible by everyone. Maybe more people will play basketball but still, the market for being a professional basketball player is still pretty small. But esports, being a digital platform, also bridges entertainment, so you think of content creators, digital influencers, and all of those revenue models and revenue streams. Now 27, LaPointe Jameson is the CEO of Evil Geniuses, a major esports organization, where shes shattering stereotypes and creating an inclusive environment. Is it neutral or is it negative to these causes? Women arent going to live with men in a house forever; are not going to do that job. So on behalf of the "shitty new" LCS team. Evil Geniuses (EG) is an American esports organization based in Seattle, Washington.Founded in 1999, the organization has fielded players in various fighting games, Call of Duty, Counter-Strike: Global Offensive, Dota 2, Fortnite Battle Royale, Halo, League of Legends, StarCraft II, Rocket League, Tom Clancy's Rainbow Six Siege, and World of Warcraft. Let me push in on the China point. Spring Skincare Hero: According to your skintype. $250M increase in valuation in less than two years. LaPointe Jameson joined Evil Geniuses as CEO back in 2019. For this weeks episode of Decoder, I spoke with Nicole LaPointe Jameson, CEO of esports company Evil Geniuses, to figure out how an esports team makes money, where the industry is headed, and where she sees growth. Its for the people, of the people very insular. Before that, you worked at PEAK6, which is an investment company. So weve taken bite-sized steps and directions we knew we could own before doing kind of the table stakes of what everyone else is doing. More at IMDbPro Contact Info: View agent, publicist, legal on IMDbPro. Just in two years, right, we are a tech and gaming company that is 52 percent female leadership and management positions. I was inducted as an advisor [to help answer], How do we lessen that gap of the number of women gamers? About 45% of US gamers are women, but in competitive play, less than 3% are. I dont think anyones done it perfectly yet. The Forbes 30 Under 30 alumnus is CEO of gaming company Evil Geniuseswhich is kind of what you have to be to make it in the billion-dollar biz. Because youre right, they hold a lot of power. And what do you think that business should look like? And building a playbook of how even my team members at EG can operate, understanding, okay, what lanes do we play in and what lanes do we not? The Evilest - CEO @evilgeniuses and @esportsfactor Forbes 30U30 | BI's 100 | AdWeek Most Powerful Women in Sports Media. But then theres a lot of like, Oh, my uncles an agent. Theres a lot of. When expanded it provides a list of search options that will switch the search inputs to match the current selection. Those are edtech bucks. And he has this line in there, which I think is very funny I dont know if its true. "The CEO of EG is a woman,. https://t.co/dzuLhaRiEu, RT @EvilGeniuses: POV: You're watching us Exhibit our Evil at the MoPoP Thank you for joining us! And thats our biggest revenue stream. And how thats manifested is, of course, the entertainment side of [the] house. Prize pool is not a driver for revenue. People with disabilities, probably not going to do that job. 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I dont think its a badly kept secret that a lot of them dont look great on paper from an investment point of view, and EG was a diamond in the rough. So outsourcing to people whose focus that is, is excellent. But also its a true legal and financial stickiness in support to make the product viable, right? Nicole LaPointe Jameson is the CEO of the North American esports organization, Evil Geniuses. Select the best result to find their address, phone number, relatives, and public records. However, there are times where weve made big bets on teams, like actually entering into a title and doing things a different way. Just our main social channels hit over 70 million impressions a month, not through targeted, thats all organic impressions grown over time versus bear with me, Im not a geography expert, I dont know how many people are in Ohio if I were to start an Ohio esports team. So we really focused on bringing peripheral revenue streams into the business to support what we do but that also dont deprecate from the core product of who we are. So if they, again, not to harp on FaZe Clan. You make a lot of money owning the Lakers, maybe you sell concessions, you sell tickets, you have all these ancillary things around the Lakers. #EGWIN #LCS, RT @EvilGeniuses: Come celebrate our soon to be 3-0 week with a meet and greet at the #LCS Lunar Revel Celebration afterparty! (Podcast), Chief Executive Officer, Peak6 Investments LP. Content Creator . Thanks for calling me out. Theyre so good at entertainment. Its fascinating, right? Removing players off contract cycle is something we take super seriously, both for legal and financial liability, but also, its very disruptive to the teams, to a community. So thats something we decided to handle differently than a lot of public support that you saw other, maybe social media accounts of other sports teams do. What are your revenue lines right now and where are they growing? And so Im just assuming theyre full-time employees, they have 401(k) and health benefits. The esports industrys a bit of a misnomer in that it really encompasses two bimodal often intersecting, but frequently not business models. Esports does not seem like theres a New York City team or a Kansas City team or whatever, right? And by being nimble in those areas, were able to show positive traction across fandom development, revenue development, even competitive results. But today, I would be a bad fiduciary to my investors if I said, Yeah, lets just go athletics. But its also great because we have a really good litmus test of what our players care about. That will work. Because it wont, unfortunately. Its a spectacle. Its a hard challenge. So depending on the decision, do we bring in a certain partner, will our fans like it? More from Forbes 30 Under 30 - Games 2020 List. Big thanks to the fabulous and patient @frenzystudio_ for their help with conceptualizing my brand, and @alexaftw for bringing my voice to life! Give me an example of a decision that displeased one of your stakeholders that you had to navigate through. News 2022 Video 2021 Video Podcast Photo Gallery. And so the infrastructure of Hollywood has sort of raced toward the creator economy. That was definitely one of the scarier elements for me, like, How do I navigate this space? Historically, gaming has been very cliquey. #EVILEXHIBITED https://t.co/3RMEoUcqGQ. That consultation pipeline, often rivals, depending on the season or the quarter, rivals our direct sponsorships for our teams. Google runs this way. Nicole LaPointe Jameson (born April 11, 1994)[1] is an American businesswoman currently serving as the CEO of esports organization Evil Geniuses. This is great. How did you get into the industry? That tends to be our filter. LaPointe Jameson said she acquired offices globally, while building international training centers and forging partnerships and contracts for the business. But it lacked direction and was struggling financially when she took over two years ago, LaPointe Jameson said. It also has a team of professional esports players who are among the best in the world, she said. It seems like youre pushing hard in the entire space to make that a mission of your company. And more importantly, should tuition go toward supporting bars around the XL Center? Its why were here, to be competitive, but it wasnt profitable. Lets push. Thats a conversation that we can support privately as individuals, but as a corporate entity, what can we do that is more than just showing social media support? And especially in COVID, where while our product became extremely popular, costs also rose, and a lot of where we got our money, direct sponsorship allocations, that infrastructure fell away. Because if you ask me, at the end of the day, my athletes are athletes, and its great. Wanna follow Nicole LaPointe Jameson's net worth? "We are lucky to have an authentic position in the women's esports space," Evil Geniuses CEO Nicole LaPointe Jameson said in an interview with The Washington Post. Its not an infrastructure as layered as all the agents and managers and the posse that you find in many traditional sports. "[5][6] PEAK6 would later acquire Evil Geniuses in May 2019, installing LaPointe Jameson as the organization's new CEO. Is the esports economy big enough to support all of those additional bits of infrastructure yet? Some are like, Hey, I used to be a pro Actually, I can give a good example; we have this one player, Ricki Ortiz, she used to be one of the best Street Fighter players in the world and now shes a content creator. In May of that year, Nicole LaPointe Jameson '16 became the first African-American woman to lead a major esports organization, taking over as CEO of Evil Geniuses. Theres also a more negative construct, right? But that education, the accessibility, the optics of people like not that example, is not well articulated. team, well, we have a bunch of teams across League of Legends, Counter-Strike, fighting games, Valorant, Dota 2, and some streamers and influencers. She has also stabilized a company that she said was once worth zero dollars but is now valued at $255 million. Is that just a bad business idea? What type of sponsorships can we sell? I mean, thats a big investment against an audience that is potentially fixed against people who are interested in League of Legends. Plus, an exciting collaboration among Under 30s. Jobs Number of Current Jobs 1 And thats part of the culture of gaming. Again, there are other teams that have just leaned fully into Twitch, have leaned fully into YouTube. Ive been around, I know that sucks. Of course, EG [is a] Seattle, Pacific Northwest, esports team, which is great. And when you have people with compelling stories that speak to you as a consumer, EG is the voice of the people in gaming, and no other team has taken that stance before. Im all about the methodology underneath it. But that also fuels our purpose and at EG (Evil Geniuses). Is that true? Especially, because entering an esports title is not cheap, both from labor, from straight dollars, from infrastructure. Let me ask you this, eight to 150 college tuition stipends, better health care, right? Youre talking about a massive increase in costs. [Due to an Achilles injury,] I was immobile for a lot of my childhood, so gaming was my social connection. Millions of dollars to buy that slot. EG used to be the best team in the world for Halo. So bear with me if youre an esports expert, but taking a step back. When you talk about those global audiences, youre talking about impressions. Its almost a due diligence process in itself to know what developers are supporting the league in a way that helps brands grow. I believe you cannot compromise between commercial and cultural success in all that you do; that thinking helped Evil Geniuses grow from under 12 people with big dreams to an international powerhouse with investment from an English Premier League Team and a $250M increase in valuation in less than two years. And so most of my decisions, as cliche as it probably could sound, are very, very data-driven. It's actually a myth about how to make money on Facebook Nicole LaPointe Jameson (born April 11, 1994) is an American businesswoman currently serving as the CEO of esports organization Evil Geniuses. , will our fans like it statistics professor, and win card games of US gamers women. 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