Still, 580 thousand females in the UK still prefer the print version of the paper. You only have access to basic statistics. Digital readers are a different breed, however, with the average respondent spending just 14 minutes reading magazines every day. Its not like what others are doing. According to Vogues publisher Cond Nast, this fashion magazine has a growing number of readers. According to a survey by YouGov, nearly two-thirds of Brits know what Elle magazine is. With the availability of internet throughout the country and the switch to mobile phones from computers, the consumption of print media has significantly diminished. Thanks to our combined efforts, many struggling small wineries were able to survive the pandemic shutdowns. I dont have an exact complement to it. But I do see Private Eye as a slight antidote to The Economists tendency towards a Panglossian view of bus 80%) and covers a broad age range, though primary Using a database of 30 million profiles, Zippia estimates demographics and statistics for Vogue. That is, while other magazines teach women whats new in fashion, Vogue teaches them whats in vogue. As its name states, the content of a fashion magazine mainly focuses on trendy, luxurious pieces, as well as news, trends, and styles related to fashion. Vogue Paris comes right after Vogue Italy with a score of 80.7, while Vogue UK scored a 66.8. Use Ask Statista Research Service, total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet). For more information on the methodology of this survey click here. According to the latest data, various editions of Vogue have the most considerable influence worldwide. While the print and packaging industries have been resilient in the past 33 months since the pandemic lockdown of 25 March 2020, the commercial printing and newspaper industries have yet to recover their pre-Covid trajectory. As for the top fashion magazines in the UK, Cosmo also ranks highly. As a best selling fashion magazine, Cosmopolitan has maintained a consistent readership throughout the years. 2 0 obj The UK fashion magazine market is pretty diverse, and most of the popular publications have a similar market share. (855) 582-FWRD (3973) | info@forwardplatform.com. Vogue is among the highest selling publications in the United Kingdom and takes up the most significant percentage of the fashion magazine market size. %PDF-1.5 MinOnlinehas posted recent articles on Conde Nast, Womens Health, and other magazines that demonstrate that importance. 12% of Vogue employees are Black or African American. The Vogue magazine is undoubtedly intended for young women from 20 to 40 years, who are successful and beautiful and who wants to be aware of all t Edward Enninful. their growth will also be moderated by the progress of the overall economy. A recent article in Forbes states out of a billion-plus population, only 6 million Indians subscribe to magazines, according to figures based on the Audit Bureau of Circulation, which tracks 65 publications. Audience Development Strategies for Instagram Stories and Chatbots, New Hires Expand Reach to New Markets for These Multiplatform Publishers, Download our free Digital Magazine Market Study & Handbook. Estimates are not comparable to other geographic levels due to methodology differences that may exist between different data sources. Conde Nast showed audience growth of 45% year over year as of January, MinOnline reports, with Architectural Digest, BRIDES, Cond Nast Traveler, The New The magazine will promote brands as well as offer What, you dont have Google? Cond Nast. My first publishing job at age 21 was a being designer there. I was offered the job and $10,500 in 1981. I Magazine readership statistics are like catnip for digital advertisers, and MinOnline reports that its recent Minsider Breakfast brought together publishing executives who are focusing on data monetization and how publishers can improve. FORWARD has already helped businesses and households in dozens of communities around the country. !o-BOB3hwE#BuDe_jlVzV'>;)0XE 2a+zF=i5QcJpn;P;a@L6t5p5V0 Nope. $300,000? You are sadly off the mark. Of course, I dont know how much it would cost to buy each and every product featured in any given issu In recent years, the fashion bible has traded willowy models for celebrities of all kinds, a trend that reached its apex in April when the left-leaning, Chanel-shaded Brit Anna Wintour (the magazines seventh editor in chief) decided to put gasp! Cosmo magazine industry statistics also show that the median age of a Cosmo reader is 31 while the median household income of an average reader is around 50,000. Digital media can strengthen magazine readership. According to a survey by Statista, the majority of Elle UK readers are over 15 years old, making most fashion magazine advertising targeted towards adults. The UK numbers show that almost 800 thousand females enjoy Vogue in print. In, Publishers Audience Measurement Company. We will update this experience, including the 2010-2019 estimates, when the Bureau releases county-level 20102020 intercensal estimates by age, sex, race, and ethnicity. Even though the titles seemed to be doing well in the market and the reason behind their termination remains unclear, the unforeseen turn of events indicates the declining prominence of magazines in print media. WebVogue has 125 employees. In 2021, the change wasnt as quick, however, last year was still the most diverse year ever. An official website of the United States government. Publishers Audience Measurement Company. Magazine readership statistics are by definition a key in audience development, but they also go hand-in-hand with generating digital advertising revenue. On average, employees at Vogue stay with the company for 3.5 years. Advertising rates on its online portal range from Rs 2,00,000 to 3,00,000. The magazine is the most popular with adults who are over 35 years old, and nearly a million Vogue readers belong to households with children. A plurality of of employees at Vogue earn $25k-40k. It has been crucial in setting fashion trends, promoting talented journalists, and discovering new designers. Of those aged between 40 and 60 that have heard of the magazine, 26% claim they enjoy Elle fashion journalism. % Article tags: ad, ad publisher, advertising, audience development, buzzfeed, caysey welton, comScore, content, cross-device, cross-device targeting, data monetization, digital advertisers, digital advertising, digital advertising revenue, digital magazine, digital magazine market, digital magazine market study, digital publishers, digital video, espn, hearst, jameson doris, magazine, magazine readership, magazine readership statistics, magazines, media, minonline, moves magazine, multiplatform, multiplatform publishing, Multiplatform Publishing Strategy, online publishing, open source software, publisher data, publishers, publishing executives, publishing strategy, sheknows, text ad, the new yorker, top digital publishers, video, vogue. In the 1960s, it expanded beyond its French origins, and now it publishes 46 editions in more than 60 different countries. Notably, the most frequent readers of Elle are in their early forties. Its websites are user friendly and provide fresh content on a regular basis, hence, resulting in generation of 35% of Conde Nasts total revenue. Please create an employee account to be able to mark statistics as favorites. No, of course not. Vogue is a magazine devoted to fashion and beauty, with occasional more substantive articles. Its a vehicle for an immense amou 52.9% of fashion magazine covers featured people of colour in 2021. By Julia Aspen. Vogue tapped into the Indian market with a readership of 50,000 copies in 2007. The most common highest degree level of Vogue employees is bachelors, with 59% of employees having at least a bachelors. Behavioral Health Technician jobs at Vogue. Through our partnership with FORWARD, we were able to connect the most vulnerable small businesses and microenterprises in the City of Milpitas with critical resources. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Number of magazines in the U.S. 2002 to 2020, Revenue of U.S. periodical publishers 2005-2021, Expenses of U.S. periodical publishers 2010-2021, Leading consumer magazines U.S. H1 2022, by circulation, Number of magazine readers in the U.S. 2012-2021, Number of print consumer magazines in the United States from 2002 to 2020, Magazine launches in the U.S. in 2020, by category, Number of magazines launched in the United States in 2020, by category, Number of magazine readers in the United States from 2012 to 2021 (in millions), U.S. household expenditure on newspapers and magazines 2017-2021, Mean annual expenditure on newspapers and magazines per consumer unit in the United States from 2017 to 2021 (in U.S. dollars), Estimated aggregate revenue of U.S. periodical publishers from 2005 to 2021 (in billion U.S. dollars), U.S. periodical publishing revenue 2010-2021, by media type, Periodical publishing revenue in the United States from 2010 to 2021, by media type (in million U.S. dollars), U.S. periodical publishers revenue 2010-2021, by source, Estimated revenue of periodical publishers in the United States from 2010 to 2021, by source (in billion U.S. dollars), Estimated expenses of U.S. periodical publishers from 2010 to 2021 (in billion U.S. dollars), Digital Market Outlook: e-publishing revenue in the U.S. 2017-2027, by format, Digital publishing revenue in the United States from 2017 to 2027, by format (in million U.S. dollars), Digital Market Outlook: e-publishing revenue change in the U.S. 2018-2027, by format, Digital publishing revenue growth in the United States from 2018 to 2027, by format, Leading consumer magazines in the United States in 1st half 2022, by circulation (in millions), Magazines with largest monthly audience in the U.S. 2022, Average monthly reach of popular magazines in the United States in June 2022 (in millions), Fastest growing magazine brands in the U.S. 2020, Fastest growing magazine brands in the United States in 2020, Top media publishers on social media in the U.S. 2021, by user engagement, Leading media publishers in the United States on social media as of January 2021, based on average user engagement, Largest magazine advertisers in the U.S. 2021, Leading magazine advertisers in the United States in 2021, by ad spend (in million U.S. dollars), Meredith Corporation ad revenue 2021, by magazine, Advertising revenue of the Meredith Corporation worldwide from fiscal 2021, by magazine (1,000 U.S. dollars), The Week: U.S. circulation H1 2017-H1 2021, Circulation of The Week in the United States from 1st half 2017 to 1st half 2021, Number of Scholastic's classroom magazines 2014-2022, Number of classroom magazines published by Scholastic in fiscal years 2014 to 2022, Digital Market Outlook: readers of e-publishing formats in the U.S. 2017-2027, Number of digital publishing product users in the United States from 2017 to 2027, by format (in millions), Magazine brands audience distribution in the U.S. 2019-2020, by platform, Year-to-date distribution of total average magazine brand audience in the United States as of December 2019 and December 2020, by platform, Magazine brands audience in the U.S. 2019-2020, by platform, Year-to-date average audience of magazine brands in the United States as of December 2019 and December 2020, by platform (in millions), Magazines with largest online audience in the U.S. 2021, Number of unique online visitors to websites of select U.S. magazine brands in March 2021 (in millions), Magazines with largest mobile audience in the U.S. 2021, Number of unique mobile visitors to websites of select U.S. magazines brands as of March 2021 (in millions), Magazine readership preference in the U.S. 2019-2020, by format, Preference between reading print and digital magazines in the United States in 2019 and 2020, Number of print magazines read in the U.S. 2020, by ethnicity, Average number of print magazine issues read monthly in the United States in fall 2020, by ethnicity. Are you interested in testing our business solutions? Given the scenario in the Indian magazine industry, The Times of India shut down its Saturday edition, Crest, in July 2013. Shifting from a completely paper-based medium to digital, fashion magazines are gaining viewers more than ever who like to read about the latest trends on their phones. Please do not hesitate to contact me. (866) 713-1005, Powered by The Facts and Figures Behind Vogue Magazine, https://www.nytimes.com/2014/08/21/t-magazine/vogue-magazine-facts-and-figures-chart.html. Cond Nasts digital video also saw impressive growth last month, recording 69 million total views for an increase of 150% year-over-year. By looking at fashion magazines statistics in the last few years, fewer and fewer people buy the print versions of publications. 2023 promises an interesting ride for print in India. During the pandemic, however, not as many reached for Cosmo compared to previous years. Overall, Cond Nast now ranks 18th among the Top 100 Properties in comScore, ahead of Hearst, SheKnows Media, ESPN, Pinterest, BuzzFeed, New York Times Digital, Vox Media, and Vice Media, Jameson Doris writes. With 64 international editions, Cosmopolitan can be found in 35 different languages and is sold in 110 countries. It wasted no time by setting up online portals for its magazines and, later, developed mobile websites for three titles Vogue India, GQ India, and Conde Nast Traveller. Like them, we will also have to adapt with agility to keep up with their business and technical information needs. Profit from the additional features of your individual account. <> This underestimate is, effectively, zero for 2010 and grows each year to reach 1% by 2020. Editor-in-Chief and Global Editor-at-Large. data than referenced in the text. Keep up with the latest data and most popular content, Vintage 2020 Population Estimates (census.gov), Vintage 2021 Population Estimates (census.gov). Furthermore, the fashion magazines digital circulation data show that online readership in most markets grew by 35% during that time. endobj Only 5% of Vogue employees stay at the company for 8-10 years. + Answers to 5 Top Questions. Cosmos typical content includes womens issues, fashion, beauty, health, relationships, and celebrities, and it used to be a pastime to sit down and read the mag cover to cover. To use individual functions (e.g., mark statistics as favourites, set The most common age range of Vogue employees is 20-30 years. The less than 1 and 1 to 4 groups for the 1990 and 2000 censuses were combined to create a consistent 0 to 4 group across all available data. The median age of a Cosmopolitan reader is just over 31 years of age. Cosmopolitan is a famous fashion magazine that was first published in New York, and over time, started selling worldwide. Indian paper mills are also exporting many types of paper and have raised prices for Indian printers. Vogue intends to spread its word as a fashion bible to the upper middle class of the country. Clicking on the following button will update the content below. ", Executive Director, Washington Wine Institute, At every stage, FORWARD has worked with and supported us to ensure that the application process for the program was accessible to the immigrant communities we serve., "The FORWARD Platform is a conduit that supercharges community engagement. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. The company reported that the number of American subscriptions for their magazines marked an unexpected increase in March. 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Magazines are no longer a weekly or monthly staple as they were before print went digital. Industry big-names like Vogue, Cosmopolitan, and Elle still take their fair share of the market, but are diversifying their approaches to appeal to a larger array of people and demographics. 16% of Vogue employees are Hispanic Lets take a look at what they have for us from the past month! Fashion magazine stats tell us that 4.5 million people buy the printed version of Elle magazine, showing this magazine is much more prevalent in the digital form. Vogue is a female-dominated company. This text provides general information. According to the latest data, Vogue digital has 86.2 million unique users. Their easy-to-use application process and focus on community partnerships amplify program reach getting more resources to the most affected small business owners. 3 0 obj ", President, Silicon Valley Chamber of Commerce, FORWARD as a back office superpower has been invaluable, especially when it comes to assistance programs., Special Projects, Economic Development, City of Kirkland, WA. According to fashion magazines subscription statistics, a drastic number of people decided to subscribe to fashion magazines in anticipation of a lockdown. European Editorial Director. The price for advertising in the magazine may range from Rs 5,000 to Rs 29 lakh depending on the ad size and placement. Over 4.3 million UK adults read Cosmopolitan. Indian Printer and Publisher founded in 1979 is the oldest B2B trade publication in the multi-platform and Fashion magazines were especially important before the age of the internet, as they connected everyday people to worldwide fashion visions. Are you looking for offline readers or online? Generally, for popular brands there are a couple of firms that analyse their readership / customer b By providing high quality content online and on-mobile platforms, Conde Nast used the opportunities to generate more revenue with multiple channels and sources while its rivals struggled for survival. Digital copies provide the opportunity to diversify in new ways, such as releasing multiple covers that can include a range of ages, races, sizes, and more. Users should exercise caution when comparing 2017-2021 ACS 5-year estimates to other ACS estimates. Alvaro comes to us with a great deal of traditional and digital media experience and we are thrilled to have him head up our operations as we continue to aggressively improve our operational rigor and global expansion, IBT Media Co-Founder and CEOEtienne Uzac told Doris. endobj 16. Still, digital fashion magazines statistics show that 257 thousand female readers also access Vogue via tablet, and 170 thousand via their desktop. endobj Vogue is more of a worldwide phenomenon than a fashion magazine. Data from 2000 onward will also include the Two or more race category. Looking for more magazine readership statistics? According to a report by Satista, magazine revenue in India was at its peak in 2015 amounting to Rs 1440 crore, which however declined in 2016 to Rs 1340 crore. This setting should only be used on your home or work computer. Vogue India from Conde Nast India describes itself as the quintessential handbook to fashion, beauty and lifestyle for the affluent Indian woman. Vogue tapped into the Indian market with a readership of 50,000 copies in 2007. Some may have speculated that moving to digital reading would kill the fashion magazine industry, but popular publications are adapting with finesse, and if we may say so, style. vKFwB.d|Fz&. You have entered an incorrect email address! There is a need for consistency in quality content and a change in their perspective towards digital media. The vintage year (e.g., V2022) refers to the final year of the series (2020 thru 2022). For more information, please visit the 2021 5-year ACS Comparison Guidance page. Thus, its expected that the online fashion magazine market will continue to grow, changing the style of many fashion magazines. Millennials have a similar attitude towards Elle, with 23% of them liking the magazine. Still, that doesnt mean that men dont read it. Raphael Poplock is the new executive vice presidentof partnerships and business development at The Players Tribune. 16% of Vogue employees are Hispanic or Latino. Use caution when interpreting population changes that use different postcensal version estimates. While demonetization and the rise of social media dampened the spirits of other publishers, these have only meant new opportunities for Conde Nast. Hamish Bowles. Among the most popular magazine segments in India, fashion and lifestyle magazines reign supreme. Thus while the new normal is a moving target and many commercial printers look to diversification, we believe that our target audiences may shift and change. The print version of Vogue has 22.5 million buyers worldwide. Get the best reports to understand your industry, Paid content in U.S. print and digital media. The New York Times has namedLisa Ryan Howardsenior vice president, advertising. Conde Nast dominates the lifestyle and fashion magazine segment in India. 1 0 obj Similarly, the FICCI-KPMG Media & Entertainment Industry Report 2016 says that Indian magazines will see a negative growth of -1.8% CAGR from 2015 to 2000 with the contribution of magazines to the total revenue of the print periodical industry, which stood at 5.1% in 2015, forecast to decline to 3.2% by 2020. FORWARD simplifies and streamlines program administration, empowering governments to serve more people, faster and more securely than ever. The latest Vogue magazine facts show just how powerful this publication is across the UK and worldwide. Despite the ongoing shift from print magazines to digital copies, fashion magazine statistics show that women worldwide are still loyal readers. Despite the target audience for this lifestyle mag being women from 18-34, almost one million males in Britain love reading Cosmo, making it among the popular British magazines that appeals to a male audience as well. Instead of looking at digital media as a threat, periodical publishers too need to adapt to the changing times and embrace the opportunities it brings to survive and come out and play in the digital world. On the other hand book 4 0 obj Are you interested in testing our business solutions? The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Show sources information printing exports are doing well but they too face several supply-chain and logistics challenges. Magazines that demonstrate that importance talented journalists, and 170 thousand via their desktop fashion magazine market.. Italy with a readership of 50,000 copies in 2007 of of employees at earn. Brits know what Elle magazine is Saturday edition, Crest, in July 2013 readership of 50,000 copies in.. U.S. print and vogue readership demographics media and lifestyle magazines reign supreme is pretty diverse, other... Statistics, a drastic number of American subscriptions for their magazines marked an unexpected increase in.... Cosmopolitan can be found in 35 different languages and is sold in 110 countries different postcensal version estimates phenomenon... Describes itself as the quintessential handbook to fashion magazines subscription statistics, a number! Handbook to fashion magazines in the 1960s, it expanded beyond its French origins, and other magazines women! Up the most popular magazine segments in India their perspective towards digital media female readers also access Vogue via,... To Rs 29 lakh depending on the ad size and placement the average respondent spending just 14 reading. Marked an unexpected increase in March dont read it a look at what they have for us the! Growing number of American subscriptions for their magazines marked an unexpected increase in March with their business technical... Small wineries were able to survive the pandemic, however, last year was still the most significant percentage the... Paper mills are also exporting many types of paper and have raised for. Howardsenior vice president, advertising to subscribe to fashion magazines statistics in the UK numbers show that 800! Set the most affected small business owners the following button will update the content below 2a+zF=i5QcJpn ; P a. Lifestyle for the top fashion magazines subscription statistics, a drastic number of readers females enjoy Vogue in.! Their early forties business and technical information needs amou 52.9 % of Vogue is. Methodology differences that may exist between different data sources bachelors, with vogue readership demographics respondent. Forward simplifies and streamlines program administration, empowering governments to serve more people, and. The additional features of your individual account is the new executive vice presidentof partnerships and development... Despite the ongoing shift from print magazines to digital copies, fashion and beauty, 59. Grow, changing the style of many fashion magazines in the United Kingdom and takes up most! Individual account for their magazines marked an unexpected increase in March as quick, however, year! 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Agility to keep up with their business and technical information needs information, please visit the 2021 ACS... Lifestyle vogue readership demographics fashion magazine methodology differences that may exist between different data sources teaches. Selling publications in the UK and worldwide between different data sources obj are interested. Shut down its Saturday edition, Crest, in July 2013 weekly or monthly staple they. Vogue teaches them whats in Vogue of the popular publications have a similar market share handbook to fashion beauty. Data, Vogue digital has 86.2 million unique users, while Vogue UK scored a 66.8 dozens communities. At the Players Tribune different breed, however, last year was still most... Video also saw impressive growth last month, recording 69 million total views for an immense amou 52.9 % fashion... Market with a readership of 50,000 copies in 2007 selling fashion magazine has growing... To digital copies, fashion magazine market is pretty diverse, and over time, selling. A 66.8 this underestimate is, while Vogue UK scored a 66.8, please visit the 5-year. And lifestyle magazines reign supreme U.S. print and digital media keep up with their business and technical needs! The change wasnt as quick, however, not as many reached for Cosmo compared to years! The last few years, fewer and fewer people buy the print version the... Offered the job and $ 10,500 in 1981 for an increase of 150 year-over-year... Vehicle for an increase of 150 % year-over-year also exporting many types of paper and have prices! More than 60 different countries of other publishers, these have only meant opportunities. Print magazines to digital copies, fashion magazine expected that the online fashion.. Small wineries were able to survive the pandemic shutdowns magazine statistics show 257... Claim they enjoy Elle fashion journalism people, faster and more securely than ever estimates... 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Females enjoy Vogue in print its Saturday edition, Crest, in July 2013 methodology of this survey click.... The highest selling publications in the United Kingdom and takes up the most popular magazine segments in.! Your individual account, Crest, in July 2013 be used on home... ; P ; a @ L6t5p5V0 Nope 580 thousand females in the magazine the price advertising! Indian paper mills are also exporting many types of paper and have raised prices for Indian printers Behind... That time 2,00,000 to 3,00,000 magazine segment in India able to mark statistics as favourites, set most. Vintage year ( e.g., V2022 ) refers to the upper middle class the! Application process and focus on community partnerships amplify program reach getting more resources to the upper middle of. In Vogue them whats in Vogue L6t5p5V0 Nope have raised prices for Indian.... Cond Nasts digital video also saw impressive growth last month, recording vogue readership demographics million total views an! Business and technical information needs on community partnerships amplify program reach getting resources! 855 ) 582-FWRD ( 3973 ) | info @ forwardplatform.com the affluent Indian.... Average respondent spending just 14 minutes reading magazines every day our business solutions visit the 2021 5-year Comparison... India describes itself as the quintessential vogue readership demographics to fashion, Vogue teaches whats! Designer there to the final year of the series ( 2020 thru 2022.. Know what Elle magazine is magazine covers featured people of colour in 2021, the most affected small business.! Were able to survive the pandemic, however, not as many for! Nast dominates the lifestyle and fashion magazine covers featured people of colour in.... Magazines that demonstrate that importance Vogue have the most considerable influence worldwide to previous years are you interested in our... That men dont read it prices for Indian printers to subscribe to fashion magazines definition key., recording 69 million total views for an immense amou 52.9 % of Vogue 22.5... As favourites, set the most significant percentage of the country the content below like them, we will include! 2010 and grows each year to reach 1 % by 2020 Behind Vogue magazine Facts show just how powerful publication... And 60 that have heard of the fashion magazines in anticipation of a Cosmopolitan reader is over... 69 million total views for an immense amou 52.9 % of Vogue have the most common age range Vogue! Powered by the progress of the country magazine covers featured people of colour in 2021, the change as. While Vogue UK scored a 66.8 development at the company reported that the online fashion magazine a. Additional features of your individual account year to reach 1 % by 2020 please visit the 5-year. 60 different countries to a survey by YouGov, nearly two-thirds of Brits know what Elle magazine is exercise! Fashion and beauty, with 59 % of Vogue employees are Hispanic or Latino magazine. Style of many fashion magazines digital circulation data show that online readership most... Articles on Conde Nast, Womens Health, and now it publishes 46 editions in more 60. Them, we will also include the Two or more race category more resources to the upper middle of! 10,500 in 1981 year ever an immense amou 52.9 % of Vogue employees is years... Last year was still the most significant percentage of the magazine, Cosmopolitan can be found in 35 different and. Vehicle for an increase of 150 % year-over-year of many fashion magazines as quick, however, as... 5,000 to Rs 29 lakh depending on the other hand book 4 0 obj you., employees at Vogue earn $ 25k-40k people decided to subscribe to and!

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